Wizmark^® - Q&A's

What is Wizmark^®?

Wizmark^® is the heart of a unique, newly patented advertising and promotional format. Considered by many to be the ultimate in guerrilla marketing tools Wizmark^® is an interactive marketing billboard that resides at the bottom of the men's urinal. Designed to access the elusive 18-34 male demographics, this location assures your targeted ad will have the undivided attention of a viewer for at least one minute. Consider the facts, this is truly a captive audience with no chance of channel or page flipping, when in the men's room you can't look left and you can't look right the only place to look is at your ad.

How do they work?

Contained within a 3.5-inch transparent viewing area is a combination of flashing lights, a dual flip lenticular image (2 images flip back and forth automatically) and a pre-recorded audible message. Wizmark^® actually talks to the viewer (up to a 16 second message) when their presence is automatically detected.

Where are they located, and are the units waterproof?

They are located inside the urinals. Yes the units are waterproof. The deodoriser base of the units has an average life of 10 000 flushes. Yes Wizmark^® can replace the usual old styled urinal cake! These units are completely waterproof and include a flexible deodorizing base that replaces the usual phenol (carcogenic) urinal cake and screen.

How long do they last?

Powered by a pair of "AA" batteries, the usual life span depends on placement and configuration. They usual time period's range from 4-5 months for the flashing units to more than 10,000 flushes for the audio style. That works out to be a flush every 5 minutes for more than 100 days.

How much do they cost?

Wizmark^® is available in many configurations to fit any advertising budget. Pricing ranges from $49 with steep discounts for quantity orders.

Where do I get them?

Innovative Solutions Oceania is the sole source for Wizmark^® in Australia and New Zealand. We can assist organisations is the preparation of graphic and audio files to be put in the units.

How do I order them?

If you are interested in using the Wizmark^® for your business or one of your clients, contact us on +61 2 9938 1391.

What do they advertise?

ANYTHING: Examples so far are Country Music Concerts, New brands of beer, Drink Spiking and Drink Driving Campaigns, Anti Drug, Tradeshows, Websites and Sporting Events. The units can advertise any products or compliment existing campaigns. The only restriction is your imagination on what message you want it to deliver.

How can I use them to advertise my own product?

Contact us on +61 2 9938 1391. We are here to help you!!! Our qualified graphics staff will provide you with all the assistance you require. We can custom design to your requirements and the assist with the audio recording of your message. Alternativley we are happy to work with your existing creative team to create your campaigns.

Overcoming Negative Objections:
I don't think my clients will want their brand urinated on. How to over come these concerns!

In every successful campaign Wizmark^® has been involved in, the above concern has always been raised. What you want as an advertiser is for people to notice and remember your message. Wizmark^® creates such a viral environment, not only will the media be talking about your ad but additionally men will be dragging their friends (Male and Female) into the men's room to just watch the Wizmark^® in action.

What has been identified, is that by combining humour with the delivery of an advertisement, people actually don't register they are urinating on a brand. In fact they are captive to the message the entire time they are at the urinal. When walking away it was the message and humour that registered, not the act of urinating.

I don't want my brand associated with the toilet?

Here is a quote from an existing Wizmark user "Get over it! It's a guy thing and it's time to for you to get your marketing outside the box. Look at your demographics". As a potential advertiser, you have nothing more than an assumption that your advertisement will have negative implications and you do this without any definitive data. Since nothing like Wizmark^® has ever existed you are implying a negative association without validation. Guys don't make negative associations if they are entertained. Be creative with your ad and the location becomes transparent.

One powerful advantage of the Wizmark^® medium is that because of its location the advertisers message will never go unnoticed. Messages are designed to take advantage of this by targeting an audience in interactive ways. The effectiveness of our marketing concept is based on several key components:

• People appreciate having something to entertain them while visiting the restroom.
• If at all possible, be humorous with your advertisment, everybody enjoys a good laugh and as such will give you the POSITIVE association you are looking for.
• No other form of media can guarantee 100% captivation with absolutely no distractions.